Ringing in the festive season in true traditional grandiosity, Latha Puttanna is all set to showcase her latest collections – Aramana and Yashoda – just in time for Diwali. These collections were displayed on 26th - 27th October, 2018 at the Taj West End.

Yashoda, Latha Puttanna has designed the entire collection using six vivid hues that perfectly reflect the festive season. Experimenting with unlikely combinations to create striking yet functional sarees, salwars, and langas, these numbers perfectly balance traditional, old-world designs with contemporary silhouettes. Woven with soft, flowy, and lightweight fabrics along with texture-rich weaves such as crepe, tissue, and georgette, these dresses are tailored to move with ease and are suited for all body types.  

The inspiration for this collection stems from the designer’s childhood. Latha says, “With Yashoda, I added my own twist to the traditional textiles and motifs of Karnataka to recreate the timeless sophistication of my favourite South Indian Super Stars such as Padmini, Saroja Devi  and Savitri. In fact, my mother also used to wear these langas and sarees in her younger days. Even in the black-and-white photos of yore, I could see the vibrant colours bursting out. Naturally, I had to bring them to life.”

Aramana, a collection celebrating pastels, will be relaunched with an extended selection of salwars and langas in addition to gorgeous sarees crafted in georgette, tissue, and net fabric. The collection highlighting subtle, earthy undertones also features intricate zardosi embroidery, woven Kanchivaram borders, aari work, as well as woven checks and polka in gold.

When it comes to traditional sartorial choices, few fabrics beat the elegance of silk. Tussar silk, also known by its Sanskrit name Kosa, is the apple of the designer’s eye, being woven and shaped into everything from sarees and salwars to lehengas and tunics.

Tussar is known for its rich, coarse texture that complements all skin tones and complexions. That’s not all, it perfectly balances its light and airy texture while being delicate and stiff. Perhaps our favorite thing about Tussar is that it is a season-less silk that keeps you warm in the winters and cool in the summers. What’s more, it’s just as popular across the globe as it is in India, and is commonly exported to Europe, the Gulf, and the United States.

So, how is it different from other silks? What sets Tussar apart is how it’s sourced. The silkworms that produce this silk do not feed on mulberry trees, as is common. Instead, they’re bred on wild forest trees in many parts of the country, making Tussar more affordable. Once the fibers are sourced, tribal women across Jharkhand, Odisha, West Bengal, Chattisgarh, Andhra Pradesh, and Maharashtra weave the silk. In fact, the Kharsawa district in Jharkhand alone accounts for over 40% of all Tussar silk woven in the country! Weavers painstakingly put together this gorgeous fabric and take about three days to produce 10 meters of cloth.

Tussar’s true beauty is evident in Latha Puttanna’s Devitva collection, showcasing this luxurious silk embellished with intricate hand-made embroidery. These designs have been created with zero digital intervention, just like the good ol’ days – making them a true product of the bygone era! What’s more, these Tussar silk ensembles are designed for functionality and value for money, making them the ideal showstoppers at the workplace or social events.

At Latha Puttanna, we’re going ga-ga over Tussar! Are you?

In a small town in Madhya Pradesh, the finest handloom weavers in the country created a fabric – named after the town itself – that would go on to become the favorite of kings, queens, and fashionistas alike. And in the centuries to come, this delicate, shimmering fabric would become the highlight of every fashion lover’s wardrobe.

We’re of course talking about Chanderi. Blessed with a rich, sheer texture and paired with intricate gold zari work, Chanderi is an interesting and versatile fabric. What’s more, the story of its inception is even more interesting.

While most historians and connoisseurs agree that the true evolution of the fabric began in the late 1800s, Chanderi was believed to be created in the Vedic Period by Shishupal – yes, Lord Krishna’s cousin! It later became the fabric of choice amongst Indian queens during Mughal rule. Later in 1910, the Scindia royal family in Central India began patronizing Chanderi sarees, thereby giving rise to the first cotton muslin saree.

Chanderi witnessed its first major transformation in the 1930s, when traditional weavers discovered Japanese silk and began incorporating it into the saree fabric. And thus, Chanderi silk was born! Today, this sheer and lightweight fabric is available in three types – pure silk, pure cotton, and a silk-cotton blend.

It was these royal connections that inspired Latha to design her new Spring Summer collection – Devitva – a range of salwars in luxurious Chanderi silk in pleasing earthy colors, replete with intricate hand embroidery and free-flowing cuts. Recreating the grandeur of the Mughals and the Scindias, Devitva is devoted to the timeless fashion and evergreen classics of yore – perfect for every weather.

After all, while trends and come go, true class like Chanderi never goes out of style.

There’s something so delightful and refreshing about being part of the Vogue Wedding Show. The energy of creativity, the vibrancy of colors, and the beauty of bridal grandeur – it all colludes to make you feel so special and privileged. This is just a fraction of what I felt when I participated in this year’s gala event. Held at Taj Palace Delhi between August 4 and 6, the event was graced by the who’s who of the fashion industry.

The style statement of bridal collections in northern India is drastically different from what we indulge in, here in the South. As a designer, my sensibilities are heavily influenced by regional textiles, motifs, and designs. And my vision is to create fashion that does not lose the essence of this ethnicity. This design language was very evident in my bridal collection that was showcased at the Vogue Wedding Show. By this virtue, it caught the imagination of many a leading designers in the industry including TarunTahiliani and Ritu Kumar.

The collection on display showcased hand-woven organzas, traditional Karnataka crepes, and pure silks. Each of these ensembles boasted delicate, unique hand embroidery – in designs and cuts that catered to every taste. We also presented a collection of exquisite cocktail sarees, which were designed to suit the many occasions that constitute a traditional Indian wedding. What really surprised me about this event was the overwhelming response I got from every corner of the world. Our clients included fashionistas from places like Raipur, Ahmedabad, Mumbai, Delhi, and Assam, besides even NRIs and natives of Kenya.

They say creativity has no boundaries. While I have seen this quite often in my life, the Vogue Wedding Show gave me perspective of its true magnitude. Truly, I feel honored to be in vogue!

When I set foot into the world of fashion, the ambience was very different. The fashion industry in India was still in its nascent stages and designers explored a spectrum of styles as against merely following reigning trends. I, for one, was greatly enamored by the sheer grace and elegance of classic Indian textiles and motifs. I loved incorporating earthy colors, and never hesitated from experimenting with new permutations and combinations. In fact, these were the designs that eventually gave me a signature style or an identity that truly defined me.

To give an example, one of my most coveted creations – Shrishti – is made on these lines. It is an amalgamation of subtle colors, handcrafted embroidery, and classic design. While the saree, colored in traditional deep red, is adorned with a simple gold border, the blouse is made in exquisite black silk with embroidery as delicate as that of a flower. Made in the ethnic ‘Kolam’ design, it comes with a stylized back that is popularly called the ‘matka’ back. This design became so popular among my friends, clients, and fashionistas, that it became the face of my brand.

Inspired by this decorated and just as appreciated blouse, I adapted the design into an anarkali with an embellished yoke of intricate and carefully crafted handiwork. Also, I have revived more of my classic saree and blouse designs in the form of anarkalis as part of latest collection, only to highlight the eternity in their beauty.

I have always maintained that trends in the fashion industry only come and go. What stays eternal are the classics that have come down since several centuries and generations. Shrishti was conceptualized and designed in the early days of my career as a designer. 25 years down line, I find undiminished demand and appreciation for this style, which only reinforces my belief that style is not defined by trends and changing tastes. It is about wearing what defines you, so you can make a statement without having to utter even a word.