Aramana & Yashoda - 2018 festive collections
Ringing in the festive season in true traditional grandiosity, Latha Puttanna is all set to showcase her latest collections – Aramana and Yashoda – just in time for Diwali. These collections were displayed on 26th - 27th October, 2018 at the Taj West End.
Yashoda, Latha Puttanna has designed the entire collection using six vivid hues that perfectly reflect the festive season. Experimenting with unlikely combinations to create striking yet functional sarees, salwars, and lehengas, these numbers perfectly balance traditional, old-world designs with contemporary silhouettes. Woven with soft, flowy, and lightweight fabrics along with texture-rich weaves such as crepe, tissue, and georgette, these dresses are tailored to move with ease and are suited for all body types.
The inspiration for this collection stems from the designer’s childhood. Latha says, “With Yashoda, I added my own twist to the traditional textiles and motifs of Karnataka to recreate the timeless sophistication of my favorite South Indian Super Stars such as Padmini, Saroja Devi and Savitri. In fact, my mother also used to wear these lehengas and sarees in her younger days. Even in the black-and-white photos of yore, I could see the vibrant colors bursting out. Naturally, I had to bring them to life.”
Aramana, a collection celebrating pastels, will be relaunched with an extended selection of salwars and lehengas in addition to gorgeous sarees crafted in georgette, tissue, and net fabric. The collection highlighting subtle, earthy undertones also features intricate zardosi embroidery, woven Kanchivaram borders, aari work, as well as woven checks and polka in gold.