Latha Puttanna is the creative head and energy behind the brand "ShrishtiLathaPuttanna".Latha Puttanna has over twenty years of practical experience and tremendous success in the industry, consistently delivering her signature creations in women’s ethnic wear. With her naturally keen eye for colors, sense of design, knowledge of fabrics and understanding of feminine couture with she consistently creates women wear using ethnic Indian fabrics and traditional Indian crafts. Her feel for colours and an eye for detail is reflected in every creation. While she continues to bring an originality of approach and authenticity of traditional art and craft to the women’s ethnic fashion, she effortlessly and synonymously creates contemporary clothing for today’s woman.
Latha has recently launched a new line called ‘Latha Puttanna Weaves’ created exclusively for her design house, ShrishtiLatha Puttanna. In the last seven years, working with weavers all over the south ranging from Bangalore, Mysore,Chennai, Hyderabad and Kerala, Latha has been creating wonderful combination of fabrics that are woven to her specifications.
With her prominent presence in Karnataka, Latha was handpicked (2011-2012) to have design a collection of exquisite sarees called ‘Yards of Heritage’ , for the prestigious Karnataka Silk Industries Corporation (KSIC), reviving certain heritage weaves that were lost over time, in this collection, reviving them with new life through her signature.
Latha was further invited to participate in the Lakme Fashion Week 2013 (LFW 2013), to showcase her collection and unique design sensibilities.
Latha has always been passionate for the up-liftment of women and is consistently looking for ways to promote the girl child and in engaging women workers for their skilled labour in a male-labour dominated fashion industry. On the one hand she uses trained women artisans in her embroidery units located in Mysore, while continually hiring untrained women in her workshop.She provides training programs depending on their individual talent and interest in order to develop a skill and a means of security. Such training has enabled women to subsequently be absorbed into the various units in her establishments, such as tailoring, embroidery, finishing and a managerial. Her faith and trust in some of the stellar performers of these women are reflected by appointing them in-charge of very key positions in running the operations of her units. Many of these women are today the main bread winners for their respective families. Latha is committed to the positive advancement and independence of women in the workforce.
Latha continues to be committed to preserving and reviving Indian crafts and embroideries by using her design sensibilities to promote Indian textiles, colors and stitches. Latha is keen on expanding the reach of her label so that she can continuously challenge herself and other artists/weavers to innovate.