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A Royal Sense Of Fashion
There is something truly enticing about royalty. The tales of victorious wars, stunning palaces, and luxurious lifestyles – every aspect is a story come alive. India’s association with kings and kingdoms has existed since time immemorial; but for a designer like Latha Puttanna what is most fascinating is the grace and elegance royal fashion prides itself on.
Speaking of style, the royal icons that head Latha’s list of favorites are Maharani Gayatri Devi of Jaipur and Princess Niloufer of Hyderabad. Particularly impressed by the fashion of the Mysore royalty, Latha has successfully recreated the look with her latest collection of weaves, ‘Aramana’ — the designer’s first showcase at the prestigious Vogue Wedding Collection 2016 in New Delhi.
For the first time in 24 years, Latha indulges in the subtlety of pastel shades. Take for instance this alluring saree from the ‘Aramana’ collection – its soft mauve shade highlights and accentuates the complexion of the beautiful Indian woman. Crafted in georgette silk, the saree boasts woven gold polka dots on the pleats and intricate applique embroidery along its border. And completing the ensemble is a stylish, sleeveless blouse, sporting hand-beaten gold and silver embroidery.
This saree is among Latha’s most versatile creations. When paired with the right accessories, it can be worn for all kinds of occasions: from weddings and pujas to a casual evening with friends. After all, one doesn’t need much reason to look like a royal!
Recreating The Beauty Of India
India, the land of mystique, beauty, and diversity, is often kept alive through several exotic art forms. And Latha Puttanna does more than a splendid job at that.
Latha Puttanna’s fascination for ethnic Indian textiles and motifs started at a very young age. And over the last 24 years, her hobby has evolved into an internationally acclaimed fashion house. The brand today boasts a collection that weaves traditional and contemporary design into every creation.
Latha began by making a mark with exquisite designs in salwar-kurtas, especially the anarkali range. Her use of embellishments such as yokes, elaborate borders, and intricate embroidery gave every garment a look that the fashion-conscious vied for. One day, while drawing out a yoke from the pallu of a hand-woven Mangalgiri saree, Latha crafted a design that was both ethereal and elegant. A signature piece that has stood the test of time. It was a runaway success when launched in 2002 and continues to rule the popularity charts of fashionistas.
The creation was an elegant black blouse, stylized with a trendy matka back and beaten-gold border. It was paired with a deep-red saree to complete the ensemble. Style icons regarded the design well-suited to royalty. It was also often mistaken to be a recreation from a classic Ravi Varma painting. This stunning set became so popular that it had to be recreated on several occasions for many a client. FICCI & FLO requested Latha to gift the exclusive creation to Shobha De during a recent event on woman empowerment in Bangalore and Latha was more than happy to oblige.
Latha Puttanna is of the firm belief that trends in fashion are short-lived, easily replaceable, and recurrent. And it is for this reason that the designer prefers to expresses herself through classic renditions. Taking this ethos further is the brand’s new logo, mirroring the acclaimed designer’s strong connection to traditional weaves and designs, while celebrating its elegance and grace.
Latha Puttanna’s originality, sense of color, and love for all things Indian have redefined fashion, and reinstated the fact that traditional is the evergreen trend.